Email remains a powerful tool for attracting new customers and keeping old customers loyal. The number of daily sent and received emails reached a fabulous 333.2 billion in 2022. Just imagine how effectively you can boost your business today by incorporating the right email strategy. However, you need to continuously…

2021 Deliverability Benchmark showed, that emails reached the inbox an average of 83% of the time, while the global average is 85%. You might consider that 15% don’t matter, but they do. Messages can just miss or be banned. …

Think about your favorite coffee house. You may visit it every day, or only on Mondays, or several times a week and order the drink. Let’s imagine you love cappuccino and you always get a cup of one. A couple of weeks enough for barista to remember what you like…

Without any doubts, your business needs an efficient email marketing strategy. And sometimes finding it may feel like an extremely difficult tools. …

It’s true: about 43% of the 1006 participants in a Yes Marketing study chose email as a preferred channel for communication with brands. No doubt that social media, videos, text messages are also essential marketing mediums, but email is the dominant one, with the best results. How can you leverage…

Nowadays all industries are ever-changing and it is very important to stay up-to-date. Especially when it goes about email marketing. If you’re not keeping abreast of the trends that come to go, you’re out of market, out of competition. It is a terrible feeling that you have missed on something…

Email marketing may sound like an easy task. There is nothing difficult in writing and sending letters, isn’t? Just remember all the adorable emails you’ve received. Whenever you read them, it feels like copywriters or marketers wrote them so effortlessly. In fact, the situation is different and great copy requires…

How many commercial emails do you receive every day? And how many of them do you really read and respond to? Try to analyze: what is the reason for such an amount. How many of these letters are personal or are customized to fit your interests and needs? Although marketers…

The pace e-commerce is expanding with and the number of sales occurring per minute is growing so fast that these days it is nearly impossible to run a business without an email verifier. If you are already using one — well done, but if you are still in search of…